3 Tips for Building Momentum Toward Working ON Your Business

, | Aug 19, 2021

In 2008 I was in a motorcycle accident. At the time I had a Harley Sportster and was having fun riding on the curving hills of an open paved area that would soon be populated with new homes.

Once I reached the end of the development, I looked out over Pismo Beach and the beautiful Pacific Ocean. After a minute or two of taking this in, I headed back through the development.

About 1/3 of the way through, I was riding up a hill that I didn’t think had a curve but it did. As the full momentum of my bike took me up this hill at 50 miles an hour, there was an unexpected turn. Unfortunately for me, there also was a curb on the road.

After braking as hard as I could, I remember looking down at the speedometer and it was about 38 miles per hour. Next thing I knew I was concussed with my face down in the dirt and my legs tangled in a barbed-wire fence. When I woke, the motorcycle engine was just 18 inches from my face, I was very, very lucky to only have a concussion.

Why do I tell you this story?

When you have momentum heading in one direction, it’s really difficult to stop that momentum. Unfortunately, for many of us small business owners, we are careening up an unexpected curved hill. It’s really difficult to stop this poorly aimed momentum in many of our businesses.

Where Is Your Momentum Pushing Your Business?

For many, this momentum is pushing us further and further into our business. We are pressing more and more into the work of the business. Continuing to work with our hands. Doing everything we can. Overwhelming ourselves with spending so much time in the work of the business with our hands and not on the work of the business with our minds.

It’s easy to get lost in the day-to-day of running your business. With everything that needs to be done, it can seem like you’re always working IN your business rather than ON your business.

The good news is that there are some simple steps you can take to start building momentum toward working ON your business more and less IN it. Below are three tips that will shift t momentum in your business.

Tip 1: Stop Doing Everything Yourself

First of all, the seriousness of my message is real. I’ve worked with well over 100 small business owner clients in the last 2 1/2 years and every one of them struggled with working in their business too much. To the point where it was crushing them and their businesses. Without their efforts to follow at least some of these tips, I’m not sure where they would be.

One of the best ways to start building momentum toward working on your business is by not doing everything yourself. As you read this, there are many things that you could be doing FOR your business right now in order to get it going and make it grow. The problem is that you’re doing too much yourself. But you know this.

You’ve got great people working with you who can handle a lot of the work but you haven’t trusted them with much. Why not?

It’s because you don’t want them to see what you’re not very good at. We don’t want people to know we aren’t good at everything in the business. What is this fear?

We’re afraid they’ll see that we need help!

It’s ok to not be good at everything. It’s normal for us small business owners to have limited skills and resources, after all, we are just ONE person. We’re all human beings.

To work on their business instead of in it, fledgling small-business owners need to stop performing tasks that they are not well suited for or cannot do themselves. One easy way to let go of these responsibilities is through your team or by hiring a Virtual Assistant who can take over the task and free up the owner’s time.

Example questions to ask your employees (or VA):

  • In an ideal role, what would you be doing here?
  • What work have you enjoyed the most?
  • If you could do only one thing here what would that be?

Tip 2: Change Your Habits

We all get into routines. In fact, our behaviors are just a collection of habits. Our habits are what have gotten us to where we are which means our habits become the reason for our success or the lack of success.

I have a client that runs a multi-million dollar real estate firm. In his work, it is easy for him to get pulled away from the most important to the most urgent but we are working to help him overcome this tendency.

He is learning a simple process I follow every Saturday to help me change habits. It’s called a MOLO (More of Less of). To keep it simple for this post, I want to give you 3 questions you can ask yourself to break bad habits and pick ideal new ones.

Think of a particular area of your business that you know you need to focus on but you’re not and ask these 3 questions. Secondly, pick a specific area of your business that you focus too much on and ask these 3 questions.

  • What should I do less of (or stop)?
  • What should I do more of (or start)?
  • What should I keep doing?

If you ask yourself these questions about a specific area of your business every week, you will stop the momentum toward bad habits and start building momentum for good habits. I guarantee it. But you have to be consistent.

Speaking of consistent. This next tip will help you be consistent.

Tip 3: Focus On The Right Things By Using The Magic Of Transitions

Are you in a transition right now?

Is your life or business in some sort of transition? I’ve heard it said that we are all going into, coming out of, or in the middle of a crisis. While I think that has some truth to it you can easily say this about transitions.

In fact, we go through transitions every day and multiple times.

Try making the most of transitions in your day by looking at them as opportunities to build momentum into your workday.

After I finish here, I’ll transition out of my office chair and downstairs to get a bite myself. That’s an example of a transition. And transitions are magical!

The magic is our ability to turn our focus to the right things. For me, transitions are an opportunity to ground myself and say a quick prayer. I try to think about what is most important, how my mood changes, and what I am trying to achieve.

You can do this multiple times a day and it only takes 10-15 seconds to do this. How often do you transition and think nothing of it?

When we refocus our habits and routines through the magic of transitions we take our business to the next level and build the momentum we need!


To start building the right momentum in your business there are 3 simple things you can do. Get the right people in the right seats so you stop doing their work. Break the bad habits and start some good habits. Finally, use the magic of transitions in your daily work.

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